Fundamental Skills for B2B Sales Professionals – SM01

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Professionals entering, or new to the Sales function, often have had limited exposure to the skills, knowledge & processes required to perform as a Sales Professional.

With a focus on Business to Business (B2B) Sales, this will be one of several short courses aiming to provide the insights & knowledge of basic activities within Sales & to focus on the skills required to understand, communicate, execute professional sales calls & build a trusting relationship with your customer.

Over the course of several short courses, we will touch on Sales Fundamentals, (including Marketing & Sales, Value Drivers, Account Profiling & Opportunity Management), Relationship Management & Sales Call Skills (including Communications, Customer Analysis, Trust, Need Satisfaction & Handling Customer Objections), plus the Sales Activities in pursuing Business Opportunities (including Prospecting, Qualifying, Meetings, Proposals & Follow-up).

You have the choice to attend all the interactive training courses, or you can choose the topic that is more relevant to your professional development.

Benefits

This series of short training courses, all in small convenient bite size pieces, provides an introduction to basic level sales activities, skills, knowledge & processes, that are not always available in businesses or during times of business stress. Reference will be made to the various reading materials used in this course, where further studies and research can be pursued.

Course Methodology

  • Interactive Learning
  • Real Case Studies
  • Topical Videos
  • Online Quizzes
  • Group Activity
  • Q&A Session

 

Any individual in a customer facing business to business (B2B) situation, who does not have a good understanding of the fundamental (basic) skills, knowledge & processes needed in selling to & communicating with that customer & is looking for guidance & direction.

This would include individuals moving into, or new to a Sales role, those that interface with a business customer, & anyone within a B2B Sales organization who have not been provided direction (training, supervision, coaching or mentoring) in the pursuit of those fundamental Sales skills, knowledge & processes.

Sales Fundamentals

  • Introduction
  • Marketing and Sales
  • Account Profiling
  • Value Drivers
  • Opportunity Management
  • Summary & Conclusion

 

Relationship Management & Sales Call Skills

  • Introduction
  • Relationship Management
  • Sales Call Skills
  • Value Drivers
  • Summary & Conclusion

 

Sales Activities

  • Introduction
  • Sales Activities
  • Summary & Conclusion
Kuala Lumpur 06 Feb 2024 - 06 Feb 2024
Member Price MYR2300
Non-Member MYR2400
Grouping Member Price MYR2300
Grouping Non-Member MYR2300
Kuala Lumpur 07 Feb 2024 - 07 Feb 2024
Member Price MYR2300
Non-Member MYR2400
Grouping Member Price MYR2300
Grouping Non-Member MYR2300
Kuala Lumpur 08 Feb 2024 - 08 Feb 2024
Member Price MYR2300
Non-Member MYR2400
Grouping Member Price MYR2300
Grouping Non-Member MYR2300