Professionals entering, or new to the Sales function, often have had limited exposure to the skills, knowledge & processes required to perform as a Sales Professional.
With a focus on Business to Business (B2B) Sales, this will be one of several short courses aiming to provide the insights & knowledge of basic activities within Sales, & to focus on the skills required to understand, communicate, execute professional sales calls & build a trusting relationship with your customer.
Over the course of several short courses, we will touch on Sales Fundamentals, (including Marketing & Sales, Value Drivers, Account Profiling & Opportunity Management), Relationship Management & Sales Call Skills (including Communications, Customer Analysis, Trust, Need Satisfaction & Handling Customer Objections), plus the Sales Activities in pursuing Business Opportunities (including Prospecting, Qualifying, Meetings, Proposals & Follow-up).
For this specific Short Course, we will focus on the basic Sales Activities required when pursuing Business Opportunities. These activities include Fundamental Skills and Processes required by Sales Professionals when engaging with customers.